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Examining the Role of Perceived Source Credibility on Social Media Influencer’s Ascribed Opinion Leadership
Journal of International Consumer Marketing Pub Date : 2023-09-26 , DOI: 10.1080/08961530.2023.2255379
Cátia Fernandes Crespo 1 , Melanie Tille 2
Affiliation  

Building on the theoretical framework of the source credibility model, this study aims to investigate how the different dimensions of social media influencer’s (SMI) perceived source credibility, r...

中文翻译:

检查感知来源可信度对社交媒体影响者的既定意见领导力的作用

本研究以来源可信度模型的理论框架为基础,旨在探讨社交媒体影响者(SMI)的不同维度如何感知来源可信度、r...
更新日期:2023-09-29
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