The current study employs social cognitive theory to analyze the moderated mediation model of self-leadership and innovative work behavior. Further, this research assesses the mediating impact of knowledge sharing, and the moderating effect of creative self-efficacy in the above-mentioned direct relationship. To test this model, data were gathered, at two different times, from 283 subordinates and 129 supervisors, working in various software companies in major cities in Punjab, Pakistan. The findings showed a significant impact of self-leadership and innovative work behavior. Additionally, the results supported the mediating role of creative self-efficacy in the association between these two qualities. Moreover, a higher level of knowledge sharing strengthens the link between self-leadership and innovative work behavior. The study revealed that self-leadership is vital in fostering innovative work behavior. This research recommends how businesses might use self-leadership strategies to promote innovative work behavior.

本研究运用社会认知理论来分析自我领导力与创新工作行为的调节中介模型。此外，本研究评估了知识共享的中介影响，以及创造性自我效能感在上述直接关系中的调节作用。为了测试这个模型，我们在两个不同时间收集了在巴基斯坦旁遮普省主要城市的多家软件公司工作的 283 名下属和 129 名主管的数据。研究结果表明自我领导和创新工作行为具有显着影响。此外，结果支持创造性自我效能感在这两种品质之间的关联中发挥中介作用。此外，更高水平的知识共享加强了自我领导力和创新工作行为之间的联系。研究表明，自我领导对于培养创新工作行为至关重要。这项研究建议企业如何利用自我领导策略来促进创新工作行为。