当前位置: X-MOL 学术European Journal of Marketing › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
All by myself: examining social media’s effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression
European Journal of Marketing ( IF 5.181 ) Pub Date : 2023-10-06 , DOI: 10.1108/ejm-12-2022-0932
Caroline S.L. Tan

Purpose

The purpose of this study is to examine how the constructs of false self, preference for online social interaction (POSI), compulsive internet use (CIU), and online disinhibition affect social withdrawal in a social media context. The mediating effects of moral disengagement and cyber aggression are also tested.

Design/methodology/approach

Data were collected using an online survey (n = 533) from consumers in Japan. This study used structural equation modeling and PROCESS to examine the proposed relationships.

Findings

The study revealed that false self positively affects moral disengagement while online disinhibition positively affects cyber aggression and moral disengagement. Preference for online social interaction and compulsive internet use both positively impacts social withdrawal. Cyber aggression and moral disengagement were established mediators between false self/ Preference for online social interaction/ compulsive internet use/ online disinhibition and social withdrawal.

Research limitations/implications

Although restricted to cyberaggression, owing to the reciprocal relationship between cyber victimization and cyberaggression, cyber victimization can be included for further study. This study expands the understanding of social withdrawal within the context of social media.

Practical implications

Based on the findings, policies and programs that address mental health that build self-esteem, self-confidence and reduce anxiety ought to be undertaken. Managing and formulating guidelines on anonymity should also be taken into consideration.

Originality/value

This research demonstrates the crucial constructs that affect social media users negatively from the aspects of cyberaggression, moral disengagement and social withdrawal. It also establishes the importance of mental health in reducing adverse effects from social media.



中文翻译:

独自一人:研究社交媒体对社交退缩的影响以及道德脱离和网络攻击的中介作用

目的

本研究的目的是探讨虚假自我的构建、在线社交互动偏好 (POSI)、强迫性互联网使用 (CIU) 和在线去抑制如何影响社交媒体环境中的社交退缩。道德脱离和网络攻击的中介效应也受到了检验。

设计/方法论/途径

数据是通过日本消费者的在线调查(n = 533)收集的。本研究使用结构方程模型和 PROCESS 来检验所提出的关系。

发现

研究表明,虚假自我对道德脱离有积极影响,而网络解除抑制则对网络攻击和道德脱离有积极影响。对在线社交互动的偏好和强迫性的互联网使用都会对社交退缩产生积极影响。网络攻击和道德脱离是虚假自我/在线社交偏好/强迫性互联网使用/在线去抑制和社交退缩之间的中介因素。

研究局限性/影响

尽管仅限于网络攻击,但由于网络受害与网络攻击之间存在相互关系,因此可以将网络受害纳入进一步研究。这项研究扩大了对社交媒体背景下社交退缩的理解。

实际影响

根据调查结果,应该采取解决心理健康问题的政策和计划,以建立自尊、自信和减少焦虑。还应考虑管理和制定匿名准则。

原创性/价值

这项研究从网络攻击、道德脱离和社交退缩等方面展示了对社交媒体用户产生负面影响的关键结构。它还确立了心理健康在减少社交媒体不利影响方面的重要性。

更新日期:2023-10-06
down
wechat
bug