Consumer well-being (CWB) refers to the cognitive and emotional reactions of consumers in response to their consumption experiences. It encompasses three elements: consumer satisfaction, positive emotions and perceived quality of life. In the past few years, there has been significant research growth in the field of CWB. However, a lack of effort is observed in reviewing this emerging and evolving field of research. This review utilises the Theory–Context–Construct–Methods (TCCM) framework given by Paul and Rosado-Serrano (2019) (International Marketing Review, 36(6), 830–858), to delve into the prominent theories, contexts (i.e., countries and industries), characteristics (major factors and variables) and methods (i.e., research designs and analysis) used in CWB research spanning over the past 24 years (1998–2022). Through a systematic analysis and synthesis of 142 articles, an overview of this research field is provided, establishing a path for future agenda within the TCCM framework. This review reveals a prevalence of single-theory approaches, with studies primarily focusing on theories such as the self-determination theory and the attribution theory. Furthermore, CWB research demonstrates a stronger inclination towards examining the services industry context compared to other industries covered in the literature. Additionally, the review emphasises the need for further research on countries with emerging economies. Detailed future research directions are presented.

中文翻译：

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消费者福祉——使用 TCCM 框架的系统文献综述和研究议程

消费者幸福感（CWB）是指消费者对其消费经历的认知和情感反应。它包含三个要素：消费者满意度、积极情绪和感知生活质量。在过去的几年中，CWB 领域的研究取得了显着的进展。然而，在审查这一新兴和不断发展的研究领域方面却缺乏努力。本综述利用 Paul 和 Rosado-Serrano (2019) 给出的理论-情境-构建-方法 (TCCM) 框架（《国际营销评论》，36 (6), 830-858），深入研究著名的理论、情境（即过去24年（1998-2022）CWB研究中使用的特征（主要因素和变量）和方法（即研究设计和分析）。通过对 142 篇文章的系统分析和综合，提供了该研究领域的概述，为 TCCM 框架内的未来议程建立了路径。这篇综述揭示了单一理论方法的盛行，研究主要集中在自我决定理论和归因理论等理论上。此外，与文献中涵盖的其他行业相比，CWB 研究表明更倾向于检查服务行业背景。此外，审查强调需要对新兴经济体国家进行进一步研究。提出了详细的未来研究方向。