Purpose

The present study aims to examine how shopping values affect consumers' shopping well-being and, subsequently, their revisit intentions and word-of-mouth. The study also examines how recreational shopping consciousness influences the link between shopping values and consumers' shopping well-being.

Design/methodology/approach

The authors tested the proposed hypotheses using PLS-SEM. Based on data generated from 314 users through an e-survey, the study validated the research model. Further, the study examines how recreational shopping consciousness moderates the link between dimensions of shopping values and shopping well-being.

Findings

The findings show that except for social value, other shopping values influence consumers' shopping well-being, which subsequently influences their revisit intention and word-of-mouth. Moreover, the study also shows that recreational shopping consciousness significantly and positively moderates the relationship between dimensions of shopping values and shopping well-being.

Practical implications

The current study finds that playfulness contributes more to consumers' shopping well-being. Hence, it is imperative for managers to offer enjoyable elements in their e-retailing platforms so that consumers could enjoy navigating their websites. In addition, through metaphorical and sentimental appeals, managers could also use promotional messages that reflect the hedonistic lifestyles that consumers actually follow.

Originality/value

Utilizing the value-satisfaction-loyalty lens, this study is pioneering as it investigates the contribution of shopping values to the overall psychological and emotional state of individuals. As a novel research endeavor, this study sheds light on the intricate relationship between consumers' shopping values and their well-being in the realm of e-retail.

中文翻译：

---

购物价值观是否影响消费者的福祉：来自电子零售的经验证据

目的

本研究旨在探讨购物价值观如何影响消费者的购物幸福感，进而影响他们的重游意图和口碑。该研究还探讨了休闲购物意识如何影响购物价值观和消费者购物幸福感之间的联系。

设计/方法论/途径

作者使用 PLS-SEM 测试了所提出的假设。该研究基于 314 位用户通过电子调查生成的数据验证了研究模型。此外，该研究还探讨了休闲购物意识如何调节购物价值维度和购物幸福感之间的联系。

发现

研究结果表明，除了社会价值之外，其他购物价值都会影响消费者的购物幸福感，进而影响他们的重游意愿和口碑。此外，研究还表明，休闲购物意识显着且正向调节购物价值观维度与购物幸福感之间的关系。

实际影响

目前的研究发现，玩乐对消费者的购物幸福感贡献更大。因此，管理者必须在其电子零售平台中提供令人愉悦的元素，以便消费者可以享受浏览其网站的乐趣。此外，通过隐喻和情感诉求，管理者还可以使用反映消费者实际遵循的享乐主义生活方式的促销信息。

原创性/价值

这项研究利用价值-满意度-忠诚度的视角，调查了购物价值观对个人整体心理和情感状态的贡献，具有开创性。作为一项新颖的研究工作，这项研究揭示了消费者在电子零售领域的购物价值观与其幸福感之间的复杂关系。