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Identity’s Shadow Prices: The Case of Charity
Journal of Nonprofit & Public Sector Marketing Pub Date : 2023-10-05 , DOI: 10.1080/10495142.2023.2263438
J. Richard Johnson 1
Affiliation  

This paper develops a rational action model of charitable giving based on an expanded utility function that includes “identity utility”. The model is used to develop a procedure that can identify, ...

中文翻译:

身份的影子价格:慈善案例

本文基于包括“身份效用”在内的扩展效用函数,开发了一种慈善捐赠的理性行动模型。该模型用于开发一个程序,可以识别,...
更新日期:2023-10-08
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