Exploiting the award process, we implement a regression discontinuity design to estimate the effect of winning France's main literary prize, the Goncourt. It increases sales, especially for books that sold fewer copies before the announcement, the number of reviews on Amazon, and the probability of them being negative. The effect is partly driven by an increase in word of mouth. Those findings are consistent with a model where the prize provides information on the existence of a book and acts as a quality signal and a coordination device but prompts consumers to read books that are far from their tastes.

中文翻译：

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专家、信息、评论和协调：奖品如何影响销售的证据*

利用颁奖过程，我们实施了断点回归设计来估计赢得法国主要文学奖龚古尔奖的影响。它会增加销量，特别是对于在宣布之前销量较少的书籍、亚马逊上的评论数量以及负面评论的可能性。这种效应部分是由口碑的增加推动的。这些发现与一个模型是一致的，在该模型中，奖项提供了有关书籍存在的信息，并充当质量信号和协调装置，但会促使消费者阅读与他们的口味相去甚远的书籍。