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The effect of wine tourism on the sustainable performance of Spanish wineries: a structural equation model analysis
International Journal of Wine Business Research Pub Date : 2023-10-20 , DOI: 10.1108/ijwbr-02-2023-0006
Javier Martínez-Falcó , Bartolomé Marco-Lajara , Patrocinio Zaragoza-Sáez , Eduardo Sánchez-García

Purpose

The purpose of this study is to analyze the effect of wine tourism on the economic, social and environmental performance, i.e. the sustainable performance, of Spanish wineries. In addition, age, size and membership in the protected designation of origin are introduced as control variables to increase the precision of the cause-effect relationships analyzed.

Design/methodology/approach

A conceptual model is proposed, which is tested by means of structural equation modeling based on data from a survey of 202 Spanish wineries.

Findings

The results indicate the existence of a positive and significant link between wine tourism activities and the three performance typologies analyzed in the Spanish wine context.

Originality/value

The study contributes to the academic literature on wine tourism in a remarkable way, as, to the best of the authors’ knowledge, there is no previous literature that has addressed the effect of wine tourism on the sustainable performance of Spanish wineries, making the study useful for both academics and wine professionals who are considering the implementation or development of this typology of tourism in their facilities.



中文翻译:

葡萄酒旅游对西班牙酒庄可持续绩效的影响:结构方程模型分析

目的

本研究的目的是分析葡萄酒旅游对西班牙酒庄经济、社会和环境绩效(即可持续绩效)的影响。此外,还引入了年龄、大小和受保护原产地名称的成员资格作为控制变量,以提高因果关系分析的精度。

设计/方法论/途径

提出了一个概念模型,并根据对 202 家西班牙酒庄的调查数据,通过结构方程模型进行了测试。

发现

结果表明,葡萄酒旅游活动与西班牙葡萄酒背景下分析的三种表现类型之间存在积极且显着的联系。

原创性/价值

该研究对葡萄酒旅游的学术文献做出了显着的贡献,因为据作者所知,之前没有文献探讨过葡萄酒旅游对西班牙酒庄可持续发展的影响,因此该研究对于正在考虑在其设施中实施或开发这种类型的旅游的学者和葡萄酒专业人士来说都是有用的。

更新日期:2023-10-20
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