The academic interest in Online Grocery Shopping (OGS) has proliferated in retailing and business management over the past two decades. Previous research on OGS was primarily focused on consumer-level consequences such as purchase intention, purchase decision, and post-purchase behavior. However, there is a lack of literature integrating intrinsic and extrinsic factors that influence the growth of OGS and its impact on purchase outcomes. To address this, we conduct a multi-method review combining traits of a systematic literature review and bibliometric analysis. Analyzing 145 articles through word cloud and keyword co-occurrence analysis, we identify publication trends (top journals, articles) and nine thematic clusters. We develop an integrated conceptual framework encompassing the antecedents, mediators, moderators, and consequences of OGS. Finally, we outline future research directions using Theory-Context-Characteristics-Methods framework to serve as a reference point for future researchers working in OGS.

过去二十年来，零售和企业管理领域对在线杂货购物 (OGS) 的学术兴趣激增。之前对OGS的研究主要集中在消费者层面的后果，例如购买意图、购买决策和购买后行为。然而，缺乏整合影响 OGS 增长及其对购买结果影响的内在和外在因素的文献。为了解决这个问题，我们结合系统文献综述和文献计量分析的特点进行了多方法综述。通过词云和关键词共现分析，我们分析了 145 篇文章，确定了出版趋势（顶级期刊、文章）和九个主题集群。我们开发了一个综合概念框架，涵盖 OGS 的前因、中介、调节因素和后果。最后，我们使用理论-背景-特征-方法框架概述了未来的研究方向，为未来从事 OGS 的研究人员提供参考。