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The power of posture: organizational reputation following product failures and the role of entrepreneurial orientation
Journal of Strategic Marketing Pub Date : 2023-10-26 , DOI: 10.1080/0965254x.2023.2275138 Kathryn Weaver 1 , Parisa Haim Faridian 2
Journal of Strategic Marketing Pub Date : 2023-10-26 , DOI: 10.1080/0965254x.2023.2275138 Kathryn Weaver 1 , Parisa Haim Faridian 2
Affiliation
The purpose of this research is to conceptually study the extent to which an entrepreneurial strategic posture intensifies or restrains the influence of a reputation-damaging event, namely, a produ...
中文翻译:
姿态的力量:产品失败后的组织声誉和创业导向的作用
本研究的目的是从概念上研究企业家战略姿态在多大程度上加强或抑制声誉损害事件的影响,即产品...
更新日期:2023-10-26
中文翻译:
姿态的力量:产品失败后的组织声誉和创业导向的作用
本研究的目的是从概念上研究企业家战略姿态在多大程度上加强或抑制声誉损害事件的影响,即产品...