Nearly five billion people around the world now use social media, and this number continues to grow. One of the primary goals of social media platforms is to capture and monetize human attention. One means by which individuals and groups can capture attention and drive engagement on these platforms is by sharing morally and emotionally evocative content. We review a growing body of research on the interrelationship of social media and morality as well its consequences for individuals and society. Moral content often goes viral on social media, and social media makes moral behavior (such as punishment) less costly. Thus, social media often acts as an accelerant for existing moral dynamics, amplifying outrage, status seeking, and intergroup conflict while also potentially amplifying more constructive facets of morality, such as social support, prosociality, and collective action. We discuss trends, heated debates, and future directions in this emerging literature.

中文翻译：

---

社交媒体与道德

目前全球有近 50 亿人使用社交媒体，并且这个数字还在持续增长。社交媒体平台的主要目标之一是吸引人类的注意力并从中获利。个人和团体在这些平台上吸引注意力并推动参与的一种方法是分享道德和情感上的内容。我们回顾了越来越多的关于社交媒体和道德的相互关系及其对个人和社会的影响的研究。道德内容经常在社交媒体上疯传，而社交媒体使道德行为（例如惩罚）的成本降低。因此，社交媒体常常充当现有道德动态的促进剂，放大愤怒、地位寻求和群体间冲突，同时也可能放大道德的更具建设性的方面，例如社会支持、亲社会和集体行动。我们讨论这一新兴文献的趋势、激烈的争论和未来的方向。