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The Hierarchical Utility of Credence Attributes of Orange Marmalade: What do ConsumerS Look for in a Multi-Claim Food Product?
Journal of Marketing Communications Pub Date : 2023-11-01 , DOI: 10.1080/13527266.2023.2273539
Giuseppe Di Vita 1 , Raffaele Zanchini 2 , Daniela Spina 3 , Gioacchino Pappalardo 3 , Emanuele Schimmenti 4 , Mario D’Amico 3
Affiliation  

This study provides further evidence of the role that multi-claims have on consumers’ choices, assessing the effects that nutritional, organic, and Geographical Indication attributes have on the co...

中文翻译:

橙子果酱信用属性的分层效用:消费者在多声称食品中寻找什么?

这项研究提供了进一步的证据,证明多重声明对消费者选择的作用,评估了营养、有机和地理标志属性对产品的影响。
更新日期:2023-11-02
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