This article explores the evolving impact of the behavioral, competitive, institutional, and technological forces and factors that have already influenced, and continue to influence, the architectural nature, speed and extent, and functional operations of international entrepreneurship. These evolutionary institutional and technological changes are intensifying competition, and accelerating the transformation of business models and their corresponding international operations, which are in turn stimulating the global consumers’ evolutionary behavioral change in favor of higher services and consumer-centered values (CCVs). It will be also exploring the ongoing evolutionary offline, and mainly online, developments that have already had and continue to impact internationalizing smaller enterprises (iSMEs). These developments have transformed the iSMEs’ international operations in favor of more service-oriented logic, adding value, offering higher services, speed, and extending their international reach substantially. As a result, iSMEs have been reaching much larger number of international customers and international markets at much faster than their slower predecessors (e.g., the born globals, the international new ventures, and the rapidly internationalizing enterprises) with lesser efforts and lower risks than ever before, mainly through collaborative arrangements with much larger institutions, such as the multi-sided online platforms (simply, Platforms). Consequently, iSMEs that are willing to collaborate with platforms need to evaluate the strategic cost/benefits of their transformation for reaching ever larger number of international markets through platforms to have larger and more satisfied international customers at highly accelerated internationalization through online platforms. The comparative, empirical, and theoretical analysis of this article contribute to advancing iSMEs’ accelerated internationalization benefiting from larger number of consumers and markets at lower risks, costs, and efforts through dominant platforms.

本文探讨了行为、竞争、制度和技术力量和因素的不断变化的影响，这些力量和因素已经影响并将继续影响国际创业的架构性质、速度和范围以及功能运作。这些渐进式的制度和技术变革正在加剧竞争，加速商业模式及其相应国际运营的转型，进而刺激全球消费者的渐进式行为变化，转向更高的服务和消费者输入价值（ CCV ） ）。它还将探索正在进行的线下演变（主要是线上）的发展，这些发展已经并将继续影响国际化小型企业（iSME）。这些发展改变了 iSME 的国际运营，转向更加以服务为导向的逻辑、增加价值、提供更高的服务、速度并大幅扩展其国际影响力。因此，与速度较慢的前辈相比，iSME 能够以更快的速度接触更多的国际客户和国际市场（例如，天生的全球化企业、国际新企业和快速国际化的企业），并且比以往花费更少的精力和风险。之前，主要是通过与更大的机构的合作安排，例如多边在线平台（简称平台）。因此，愿意与平台合作的中小企业需要评估其转型的战略成本/收益，以通过平台进入越来越多的国际市场，通过在线平台加速国际化，拥有更多、更满意的国际客户。本文的比较、实证和理论分析有助于推动 iSME 加速国际化，通过主导平台以较低的风险、成本和努力受益于更多的消费者和市场。