In recent years, women’s sport has experienced sustained growth, resulting in a positive shift in media coverage and increased attention from corporate sponsors. Past research has extended our unde...

中文翻译：

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女性体育赞助商沟通中挑战和强化刻板印象的悖论

近年来，女子运动持续发展，媒体报道发生积极转变，企业赞助商关注度不断提高。过去的研究扩展了我们的理解...