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Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques
Journal of Advertising ( IF 6.528 ) Pub Date : 2023-11-03 , DOI: 10.1080/00913367.2023.2258388
Wen Xie 1 , Mi Hyun Lee 2 , Ming Chen 3 , Zhu Han 1
Affiliation  

As mobile devices have become a necessity in our daily lives, mobile advertising is also prevalent. Accordingly, it is critical for practitioners to understand how consumers visually attend to mobi...

中文翻译:

了解消费者在移动广告中的视觉注意力:利用机器学习技术进行动态眼球追踪研究

随着移动设备成为我们日常生活的必需品,移动广告也随之盛行。因此,从业者了解消费者如何从视觉上关注移动设备至关重要……
更新日期:2023-11-03
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