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Defining the Metaverse with challenges and opportunities in the business environment
Journal of Marketing Theory and Practice Pub Date : 2023-11-09 , DOI: 10.1080/10696679.2023.2273555
Roberto Bruni 1 , Michela Piccarozzi 2 , Federica Caboni 3
Affiliation  

This paper defines the Metaverse in the business environment using a holistic lens, highlighting opportunities and challenges. The research is based on a systematic literature review (SLR) that col...

中文翻译:

用商业环境中的挑战和机遇定义元宇宙

本文使用整体视角定义了商业环境中的元宇宙,强调了机遇和挑战。该研究基于系统文献综述(SLR),该文献...
更新日期:2023-11-12
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