Back in 1998, Sergey Brin and Larry Page introduced the Google search engine in an academic paper that questioned the ad-based business model of the time. They wrote: “We believe the issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm.” Although they didn’t use the word, their argument was that a search engine that could be paid to return particular URLs is fundamentally less trustworthy. “Advertising income often provides an incentive to provide poor quality search results.”

中文翻译：

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值得信赖的人工智能意味着公共人工智能 [最后的话]

早在 1998 年，谢尔盖·布林 (Sergey Brin) 和拉里·佩奇 (Larry Page) 在一篇学术论文中介绍了 Google 搜索引擎，该论文对当时基于广告的商业模式提出了质疑。他们写道：“我们相信广告问题会引起足够多的混合激励，因此拥有一个透明且在学术领域具有竞争力的搜索引擎至关重要。” 尽管他们没有使用这个词，但他们的论点是，可以付费返回特定 URL 的搜索引擎从根本上来说不太值得信赖。“广告收入通常会激励人们提供质量较差的搜索结果。”