当前位置: X-MOL 学术Journal of Global Fashion Marketing › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Why fashion brands enter the metaverse: Exploring the motivations of fast fashion and luxury fashion brands
Journal of Global Fashion Marketing Pub Date : 2024-01-15 , DOI: 10.1080/20932685.2023.2269952
Maria Kniazeva 1 , Gaetano Aiello 2 , Costanza Dasmi 3 , Valentina Mazzoli 4 , Olga Nechaeva 3 , Faheem Uddin Syed 3
Affiliation  

Why do fashion brands enter the metaverse when the benefits of using this virtual reality space are not yet clear to the industry? What motivates them to venture into the complex world of digital p...

中文翻译:

时尚品牌为何进入元宇宙:探索快时尚和奢侈时尚品牌的动机

当业界尚不清楚使用虚拟现实空间的好处时,为什么时尚品牌要进入虚拟现实世界?是什么促使他们冒险进入复杂的数字化世界......
更新日期:2024-01-15
down
wechat
bug