More Than Organic: Consumer Expectations of Sustainability and Quality. Evidences from a Qualitative Study in Italy,Journal of Food Products Marketing

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More Than Organic: Consumer Expectations of Sustainability and Quality. Evidences from a Qualitative Study in Italy
Journal of Food Products Marketing Pub Date : 2024-01-12 , DOI: 10.1080/10454446.2023.2284725
Mara Martini ₁ , Angela Fedi ₁ , Blain Murphy ₂ , Moira Dean ₂ , Barbara Loera ₁

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Research shows that the search for healthier foods and concern for sustainability are driving the purchase of organic products. However, consumer expectations for quality attributes and sustainabil...

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