Public campaigns offer an opportunity to prevent child sexual abuse by raising awareness and promoting help available to bystanders, victims, and those at risk of perpetrating the abuse. This paper explores the impact of The Lucy Faithfull Foundation's 'Stop It Now!' campaign in the UK (2015-2018) on help-seeking. Helpline calls (11,190 unique callers), website analytics (109,432 new website visitors) and three website-hosted surveys (N = 252) provided data on help-seeking, awareness, and self-reported behavior. Results indicated that there were more visitors to the help website during active campaigning periods, and helpline callers and website visitors were more likely to seek help after viewing campaign materials during active than non-active campaign periods. Help-seekers were predominantly men concerned about their own behavior. Survey 2 respondents concerned about their own behavior (n = 53) indicated that their awareness of the law (75.5%), and legal and personal consequences (67.9%) had changed after hearing about the campaign, and 66% reported a change in behavior. Public health campaigns may be an effective way to promote help-seeking and prevent abuse.

中文翻译：

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阻止在线观看儿童性虐待图像的公共卫生运动的影响：英国案例研究立即停止！活动。

公共活动通过提高认识并促进向旁观者、受害者和有虐待风险的人提供帮助，提供了预防儿童性虐待的机会。本文探讨了露西·费斯福尔基金会“立即停止！”的影响 英国的寻求帮助运动（2015-2018）。帮助热线电话（11,190 个独立呼叫者）、网站分析（109,432 个新网站访问者）和三项网站托管调查 (N = 252) 提供了有关寻求帮助、意识和自我报告行为的数据。结果表明，在活动活跃期间，帮助网站的访问者较多，与非活跃活动期间相比，帮助热线呼叫者和网站访问者在查看活动材料后更有可能寻求帮助。寻求帮助的人主要是关心自己行为的男性。调查 2 关心自己行为的受访者 (n = 53) 表示，在听说该活动后，他们对法律的认识 (75.5%) 以及法律和个人后果 (67.9%) 发生了变化，66% 的人表示行为发生了变化。公共卫生运动可能是促进寻求帮助和防止虐待的有效方法。