Although impulse buying has been studied for decades, prior research mostly focuses on reasons for impulse buying rather than its outcomes. In recent years this trend has changed, due to the emerging sustainability agenda and the attention to impulse buying as one of the main antecedents of overconsumption. However, existing research on the outcomes of impulse buying is currently less systematically synthesised compared to research on the antecedents. Therefore, we present a framework-based systematic literature review on the outcomes of impulse buying based on 54 articles, drawing on the frameworks of theory, context, characteristics and methods (TCCM) and antecedents–decisions–outcomes (ADO). The results include a review and classification of impulse buying outcomes and their interconnections. This study unpacks the outcomes of impulse buying for consumers, society and business. The review also includes impulse buying antecedents to the extent that they are connected to the outcomes. Furthermore, we derive a conceptual framework of the impulse buying process that reveals the cyclic nature of impulse buying. Based on the findings, recommendations for future research are provided under the prism of theoretical, methodological, contextual, and conceptual development. The review also has implications for businesses and policymakers.

中文翻译：

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冲动购买的购买后影响：回顾和研究议程

尽管冲动购买的研究已经有几十年了，但之前的研究主要集中在冲动购买的原因而不是其结果上。近年来，由于可持续发展议程的不断出现以及人们对冲动购买作为过度消费的主要先决条件之一的关注，这种趋势已经发生了变化。然而，与对前因的研究相比，现有的关于冲动购买结果的研究目前还不够系统地综合。因此，我们利用理论、背景、特征和方法 (TCCM) 和前因-决策-结果 (ADO) 框架，对 54 篇文章的冲动购买结果进行了基于框架的系统文献综述。结果包括对冲动购买结果及其相互关系的审查和分类。这项研究揭示了冲动购买对消费者、社会和企业的影响。审查还包括与结果相关的冲动购买前因。此外，我们得出了冲动购买过程的概念框架，揭示了冲动购买的周期性本质。根据研究结果，从理论、方法论、背景和概念发展的角度提出了未来研究的建议。此次审查对企业和政策制定者也有影响。