There is a large and widening gap between the need for mental health help and timely access to services for adolescents. To enable adolescents to access evidence-based help when they first begin to struggle, we need widespread public health messaging which promotes prompt problem recognition and encourages and facilitates help-seeking. Current messaging approaches are often to share information on websites, but adolescents do not tend to look at these. Adolescents have an almost ubiquitous presence on social media, including using these platforms to seek information and support. As mental health professionals and researchers, we need to capitalise on their presence in this space and share messages about early help and support in ways that are engaging, relevant, credible, and perceived to be trustworthy by adolescents. To do this, we need to learn from our interdisciplinary colleagues with social marketing expertise, and from co-designing messages and messaging strategies with adolescents themselves. We illustrate the unique value that each of these partners can bring to improve how information about early help for mental health is shared.

中文翻译：

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分享有关心理健康服务的信息：为了接触到青少年，我们需要在社交媒体上推销早期的帮助服务。

青少年对心理健康帮助的需求与及时获得服务之间存在巨大且不断扩大的差距。为了使青少年在刚开始陷入困境时能够获得基于证据的帮助，我们需要广泛的公共卫生信息，以促进及时识别问题并鼓励和促进寻求帮助。当前的消息传递方法通常是在网站上共享信息，但青少年不倾向于查看这些信息。青少年在社交媒体上几乎无处不在，包括使用这些平台寻求信息和支持。作为心理健康专业人士和研究人员，我们需要利用他们在这个领域的存在，并以吸引人、相关、可信且被青少年认为值得信赖的方式分享有关早期帮助和支持的信息。为此，我们需要向具有社交营销专业知识的跨学科同事学习，并与青少年共同设计信息和信息策略。我们阐述了每个合作伙伴可以带来的独特价值，以改善有关心理健康早期帮助的信息的共享方式。