Recent research has shown that Green Innovation (GI) may be a profitable strategy, provided that the innovating firm enjoys synergies raised by specific combinations of innovation domains. Therefore, GI decisions may depend on the firm's overall innovation portfolio. Along this line of research, this paper aims at identifying combinations of innovation domains (product, process, organization and marketing) which affect a firm's decision to engage in green innovation. We propose a conceptual framework of interactions among innovation domains whose hypotheses are tested based on the Community Innovation Survey (CIS 2012–2014) dataset for France and Italy. Separately for each country, we identify synergic effects of technological (product and process), non-technological (organizational and marketing), demand-related (product and marketing) and supply-related (process and organizational) innovation domains. We find that all the above synergy axis favor GI, and this holds regardless of the surveyed country. However, other combinations of innovation domains do not favor GI and may even hinder it. Specifically, the interaction between process and marketing innovation, might have a negative effect on a firm's likelihood to engage in GI. This occurs in the French sample, while the effect is neutral in the Italian one.

最近的研究表明，绿色创新（GI）可能是一种有利可图的战略，前提是创新公司能够享受特定创新领域组合带来的协同效应。因此，GI 决策可能取决于公司的整体创新组合。沿着这一研究方向，本文旨在确定影响企业参与绿色创新决策的创新领域（产品、流程、组织和营销）的组合。我们提出了一个创新领域之间相互作用的概念框架，其假设基于法国和意大利的社区创新调查（CIS 2012-2014）数据集进行了测试。我们分别针对每个国家确定了技术（产品和流程）、非技术（组织和营销）、需求相关（产品和营销）和供应相关（流程和组织）创新领域的协同效应。我们发现上述所有协同轴都有利于地理标志，无论调查国家/地区如何，这一点都成立。然而，其他创新领域的组合并不利于地理标志，甚至可能阻碍它。具体来说，流程和营销创新之间的相互作用可能会对公司参与地理标志的可能性产生负面影响。法国样本中出现了这种情况，而意大利样本中的效果是中性的。