This paper investigates how consumers’ individual differences (personal values and characteristics in the adaptations level of personality) affect responses to luxury advertising laden with two opp...

中文翻译：

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一种价值并不“适合”所有：通过消费者个性的视角进行有价值的奢侈品广告

本文研究了消费者的个体差异（个人价值观和个性适应水平的特征）如何影响对充满两种相反的奢侈品广告的反应...