This contribution aims to explain when and why policies that increase social accountability are likely to have unintended and counterproductive effects on the social performance of organizations. The Behavioral Regulation Model applies insights from social identity theory to recent research on moral psychology. This elucidates that deep concerns about social approval for one's morality and good intentions, raise “the paradox of morality”: The motivation to signal endorsement of social values and good intentions prompts people to justify and defend shortcomings in these domains, instead of addressing them. We demonstrate how this approach and research supporting it can help recognize and understand a range of defensive responses organizations and their representatives are likely to show. Subsequently, we specify how policymakers, regulators, and other stakeholders can circumvent these counterproductive effects and help people in organizations to show more constructive responses toward social impact improvement.

中文翻译：

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克服社会影响问责的意外后果：如何避免组织中个人和团体的适得其反的反应

本贡献旨在解释何时以及为何增加社会责任的政策可能会对组织的社会绩效产生意想不到的适得其反的影响。行为调节模型将社会认同理论的见解应用于道德心理学的最新研究。这阐明了对社会对个人道德和良好意愿的认可的深切关注，引发了“道德悖论”：表示对社会价值观和良好意愿认可的动机促使人们为这些领域的缺点辩护和辩护，而不是解决它们。我们展示了这种方法和支持它的研究如何帮助识别和理解组织及其代表可能表现出的一系列防御反应。随后，我们详细说明了政策制定者、监管机构和其他利益相关者如何规避这些适得其反的影响，并帮助组织中的人员对改善社会影响表现出更具建设性的反应。