In recent years, the promotion and use of public transport (PT) has become key to overcoming the negative impacts of mobility, such as traffic congestion, high pollution (GHG), and traffic accidents. Improving users’ satisfaction and increasing the attractiveness of buses play an essential role in increasing PT patronage. Whilst most of the literature concentrates on large and complex bus systems, less attention has been paid to European medium-sized cities, the region’s most common urban configuration, where public transport mainly depends on bus services. To this end, a survey campaign was conducted on passengers of urban buses in Oviedo, Spain, a representative medium-sized city. An Exploratory Factor Analysis (EFA) was used to identify key user satisfaction factors. In this case, three factors were the most important: comfort and information, service performance, and integration. That was complemented by the overall satisfaction (OS) with services, which was used for ranking the importance of the factors using an ordinal logistic regression model; comfort and information appear as the most important. These findings can serve bus operators to identify service-related attributes that need more attention or investment to increase users’ satisfaction and to make the service attractive to potential users.

中文翻译：

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如何提高中等城市的公共交通使用率：公交系统成功的关键因素

近年来，公共交通（PT）的推广和使用已成为克服交通拥堵、高污染（GHG）和交通事故等负面影响的关键。提高用户满意度和增加公交车的吸引力对于增加公共交通乘客量至关重要。虽然大多数文献都集中在大型且复杂的公交系统上，但很少关注欧洲中等城市，这是该地区最常见的城市结构，那里的公共交通主要依赖于公交服务。为此，我们对西班牙代表性中等城市奥维耶多的城市公交车乘客进行了调查。探索性因素分析 (EFA) 用于确定关键的用户满意度因素。在这种情况下，三个因素是最重要的：舒适性和信息、服务性能和集成。服务的总体满意度 (OS) 对此进行了补充，该总体满意度用于使用序数逻辑回归模型对因素的重要性进行排名；舒适度和信息似乎是最重要的。这些发现可以帮助公交运营商识别需要更多关注或投资的服务相关属性，以提高用户满意度并使服务对潜在用户有吸引力。