Purpose

Christmas is the most consumed event of the year, always full of traditions, namely family ones, which are very significant. In this way, it is intended to find out the importance of traditions at Christmas time and analyze their implications for family businesses.

Design/methodology/approach

The study is quantitative in nature, based on a questionnaire survey carried out with 551 Portuguese individuals, over 18 years of age, where different issues related to Christmas traditions and family are addressed.

Findings

The results demonstrate that the Christmas traditions scale is made up of four factors: family traditions on Christmas Eve, aspects related to the Christmas spirit, changes in Christmas traditions with the COVID-19 pandemic and traditions of participating in events with family at Christmas. Cod and octopus dishes are the most popular dishes on Christmas Eve. In relation to sweets/desserts, king cake, rabanadas, vermicelli, children's bread and sponge cake are the most common on Christmas Eve.

Originality/value

The study helps to understand Portuguese Christmas traditions, providing knowledge that allows defining strategies for family businesses, improving the experience and relationship with consumers at a special time of year. It is hoped that the trends in Christmas traditions in this study will contribute to unveiling the Christmas spirit, also serve as a marketing image and create curiosity and motivation on the part of other cultures to visit Portugal during this festive season, in order to experience Christmas traditions.

中文翻译：

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圣诞节传统和家族企业的重要性：对葡萄牙实践和价值观的定量分析

目的

圣诞节是一年中消费最多的活动，总是充满传统，即家庭活动，非常重要。通过这种方式，旨在找出圣诞节传统的重要性并分析其对家族企业的影响。

设计/方法论/途径

该研究本质上是定量研究，基于对 551 名 18 岁以上葡萄牙人进行的问卷调查，调查涉及与圣诞节传统和家庭相关的不同问题。

发现

结果表明，圣诞节传统量表由四个因素组成：平安夜的家庭传统、与圣诞节精神相关的方面、圣诞节传统因COVID-19大流行而发生的变化以及圣诞节与家人一起参加活动的传统。鳕鱼和章鱼菜肴是平安夜最受欢迎的菜肴。甜品方面，平安夜最常见的是国王蛋糕、拉巴纳达、粉丝、儿童面包和海绵蛋糕。

原创性/价值

该研究有助于了解葡萄牙的圣诞节传统，提供知识来制定家族企业的战略，改善一年中特殊时期的体验和与消费者的关系。希望本研究中的圣诞节传统趋势有助于揭示圣诞节精神，也可以作为营销形象，并激发其他文化在这个节日期间访问葡萄牙以体验圣诞节的好奇心和动力传统。