Gift exchange is a common practice in people’s lives, with a significant proportion of e-commerce sales in the world attributed to gift purchases. However, gift-giving can be challenging for many individuals, as gift-givers often struggle to accurately predict the recipient’s reactions. To address this issue, personalized recommendation systems can be utilized to facilitate gift selection. This paper reviews psychological, marketing, and anthropological research related to gift exchange and proposes a framework for gift recommendation systems based on the introduced metrics. Subsequently, the paper surveys existing gift recommendation systems literature and evaluates their adherence to the proposed framework. The contributions of this paper are two-fold: (1) Giving a clear understanding of gift exchange practices and proposing a framework for gift recommendation systems, and (2) Reviewing gift recommendation systems literature and examining their adherence to the provided framework.

礼物交换是人们生活中的常见做法，全球电子商务销售额中有很大一部分来自于礼物购买。然而，送礼对于许多人来说可能具有挑战性，因为送礼者常常难以准确预测接受者的反应。为了解决这个问题，可以利用个性化推荐系统来促进礼物选择。本文回顾了与礼物交换相关的心理学、营销学和人类学研究，并根据所引入的指标提出了礼物推荐系统的框架。随后，本文调查了现有的礼物推荐系统文献并评估了它们对所提出框架的遵守情况。本文的贡献有两个方面：(1) 清楚地了解礼物交换实践并提出礼物推荐系统的框架；(2) 回顾礼物推荐系统文献并检查其对所提供框架的遵守情况。