Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating role of tourists’ experiences,Journal of Travel & Tourism Marketing

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Effects of the presentation of destination paradoxical features on tourists’ travel intention: the mediating role of destination personality clarity and personality originality with the moderating role of tourists’ experiences
Journal of Travel & Tourism Marketing ( IF 8.178 ) Pub Date : 2023-12-01 , DOI: 10.1080/10548408.2023.2285931
Jian Yufan ₁ , Guo Xiaoxuan ₂

Affiliation

Presenting paradoxical features of destinations can be used to shape a destination’s unique personality. However, paradoxical features are a double-edged sword, and few studies proposed effective s...

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