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Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations
Journal of Marketing Management ( IF 4.707 ) Pub Date : 2024-01-16 , DOI: 10.1080/0267257x.2023.2289370
Thomas Leclercq 1 , Etienne Denis 2 , Steven Hoornaert 1
Affiliation  

Non-profit organisations are increasingly collaborating with celebrities to increase charitable donations. Consequently, choosing the right endorser to promote charitable giving is central to the c...

中文翻译:

相信我,我很出名:将有吸引力的名人合法化为慈善组织的可信代言人

非营利组织越来越多地与名人合作,以增加慈善捐款。因此,选择合适的代言人来促进慈善捐赠对于企业来说至关重要。
更新日期:2024-01-16
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