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The social model and consumers with disabilities research: contributions, criticisms, and call for new perspectives
Journal of Marketing Management ( IF 4.707 ) Pub Date : 2023-12-05 , DOI: 10.1080/0267257x.2023.2289379
Anthony Beudaert 1 , Marlys Mason 2 , Jean-Philippe Nau 3
Affiliation  

Since the 1990s, the marketing literature has seen the emergence of research dedicated to consumers with disabilities (CWD). This work is mostly based on the social model of disability, which encou...

中文翻译:

社会模式和残疾消费者研究:贡献、批评和呼吁新观点

自 20 世纪 90 年代以来,营销文献中出现了专门针对残障消费者 (CWD) 的研究。这项工作主要基于残疾的社会模式,它鼓励...
更新日期:2023-12-05
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