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Providing micro and small retail enterprises with business intelligence tools: a case study in Peru
Universal Access in the Information Society ( IF 2.4 ) Pub Date : 2023-12-05 , DOI: 10.1007/s10209-023-01073-z
Mario Quinde , Juan Quinde

Business intelligence has been proven key in providing enterprises with tools to improve their performance. Peruvian micro and small retailers do not use information and communication technology allowing them to harness the benefits of using data-driven decision-making approaches in their daily operations and improve their competitiveness. This article reports on a research project supported by the Peruvian Ministry of Production, which included developing and validating a web-based business intelligence system for micro and small Peruvian retailers. The research work presents the insights gathered from the participants regarding the use of business intelligence tools to support their businesses’ daily operations. The validation of the system was based on the Technology Acceptance Model. The results show the users’ assessments of the system usability and ease-of-use, presenting their absolute and compared evaluation of the system modules and sub-modules. The experiments include the insights gathering of the presenters (people who led the validation sessions with the users) to include their perceptions about their interaction with the users. The outcomes analysis highlights the main benefits, challenges, limitations and future work in the research subject and considers the specific characteristics of the Peruvian micro and small enterprises.



中文翻译:

为小微零售企业提供商业智能工具:以秘鲁为例

事实证明,商业智能对于为企业提供提高绩效的工具至关重要。秘鲁微型和小型零售商不使用信息和通信技术,这使他们能够在日常运营中利用数据驱动决策方法的好处并提高竞争力。本文报道了秘鲁生产部支持的一个研究项目,其中包括为秘鲁微型和小型零售商开发和验证基于网络的商业智能系统。研究工作展示了参与者收集的有关使用商业智能工具支持其企业日常运营的见解。系统的验证基于技术验收模型。结果显示了用户对系统可用性和易用性的评价,呈现了他们对系统模块和子模块的绝对评价和比较评价。这些实验包括收集演示者(领导与用户验证会话的人)的见解,以包括他们对与用户交互的看法。结果分析强调了该研究主题的主要好处、挑战、局限性和未来工作,并考虑了秘鲁微型和小型企业的具体特征。

更新日期:2023-12-07
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