Fitspiration is a social media trend that utilizes images and quotes to promote and inspire physical health and fitness. However, research has shown Fitspiration reinforces the rigidly defined appearance ideal, particularly in women, which can lead to negative body image. There remains limited understanding of the characteristics and impact of men’s Fitspiration. The purpose of this content analysis was to investigate the nature, presentation, and text-based messages of male-focused Fitspiration on Instagram. Hashtags (#) were used to collect 1,000 random images from Instagram. Content codes for images included body type, objectification, activities, and messages conveyed. Results showed most images consisted of men accentuating their highly muscular upper bodies with low body fat, consistent with the male appearance ideal. Also, men were often shown engaging in activities irrelevant to health or fitness (i.e., passive modeling) that emphasized their physical appearance. Consistent with research examining female-focused Fitspiration, male-focused Fitspiration reinforces a glamorized appearance ideal with low focus on health and fitness.

中文翻译：

---

Flex Friday：Instagram 上男士健身的内容分析

Fitspiration 是一种社交媒体趋势，利用图像和引言来促进和激发身体健康和健身。然而，研究表明 Fitspiration 强化了严格定义的理想外观，尤其是女性，这可能会导致负面的身体形象。人们对男士 Fitspiration 的特点和影响的了解仍然有限。此内容分析的目的是调查 Instagram 上以男性为主的 Fitspiration 的性质、呈现方式和基于文本的消息。使用主题标签 (#) 从 Instagram 收集 1,000 张随机图像。图像的内容代码包括身体类型、客观化、活动和传达的信息。结果显示，大多数图像都是男性，强调其上半身肌肉发达，体脂较低，这与理想的男性外观一致。此外，男性经常参与与健康或健身无关的活动（即被动模特），强调他们的外表。与以女性为中心的 Fitspiration 的研究一致，以男性为中心的 Fitspiration 强化了理想的迷人外观，而不太注重健康和健身。