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Revisiting Benjaminʼs aura in the age of mediatisation – the digital aura of megachurches
Journal of Marketing Management ( IF 4.707 ) Pub Date : 2023-12-14 , DOI: 10.1080/0267257x.2023.2289369
Mai Khanh Tran 1 , Andrew Davies 2
Affiliation  

This study employs Walter Benjamin’s aura framework as a theoretical lens to look at religious consumption in virtual worlds, via a case study of the London megachurch Kingsway International Christ...

中文翻译:

重温媒体化时代本雅明的光环——大型教堂的数字光环

这项研究采用沃尔特·本杰明的光环框架作为理论镜头,通过对伦敦大型教堂金斯威国际基督教堂的案例研究来观察虚拟世界中的宗教消费……
更新日期:2023-12-14
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