This research tests the relationship between aspects of customer influenceability at the time of booking a hotel with the propensity to write a review in electronic word-of-mouth communication. A valid sample of 739 online questionnaires was obtained. An Exploratory Factor Analysis was conducted in order to reduce the dimensions of the two critical variables, and a measurement model was built. Then a Path analysis was carried out. The novelty of this research lies in measuring the evolution from being a passive eWOM reader to a proactive eWOM writer. Results indicate a relationship between being influenced by reading reviews and the propensity to write reviews. The most important underlying motivation to write a review is altruistic. Managers should try to identify the most responsive customers and encourage them to write reviews on altruistic grounds. This study effectively validated the impact of being responsive to reading reviews on the inclination to, in turn, write them. Findings contribute to the evolving research landscape in eWOM within the hospitality and tourism sector, offering practical insights for industry practitioners to formulate more effective strategies in soliciting and managing customer reviews.

中文翻译：

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电子口碑中的利他主义：撰写酒店体验评论的倾向

这项研究测试了客户在预订酒店时的影响力与在电子口碑传播中撰写评论的倾向之间的关系。获得有效样本739份在线问卷。为了减少两个关键变量的维度，进行了探索性因素分析，并建立了测量模型。然后进行路径分析。这项研究的新颖之处在于衡量从被动的电子口碑读者到主动的电子口碑作者的演变。结果表明，受阅读评论的影响与撰写评论的倾向之间存在关系。撰写评论最重要的潜在动机是利他主义。经理应该努力找出反应最快的客户，并鼓励他们以无私的理由撰写评论。这项研究有效地验证了对阅读评论的反应对撰写评论的倾向的影响。研究结果有助于酒店和旅游业内电子口碑研究领域不断发展，为行业从业者提供实用见解，以制定更有效的策略来征求和管理客户评论。