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Who Is Targeting Me? Privacy Perceptions of and Responses to Commercial and Political Targeted Advertising on Social Media
Journal of Advertising ( IF 6.528 ) Pub Date : 2023-12-12 , DOI: 10.1080/00913367.2023.2275776
Yannic Meier 1 , Anne Oeldorf-Hirsch 2 , Nicole C. Krämer 1
Affiliation  

Social media users are frequently targeted by commercial and political advertisements, which many perceive as a privacy threat. Although commercial and political targeting intend to influence users...

中文翻译:


谁在针对我?对社交媒体上商业和政治定向广告的隐私看法和回应



社交媒体用户经常成为商业和政治广告的目标,许多人认为这是对隐私的威胁。尽管商业和政治目标旨在影响用户......
更新日期:2023-12-15
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