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“Is It Smart to Be Thrifty?”: How Advertisers Navigated Message Strategies During the Great Depression
Journalism History Pub Date : 2024-02-13 , DOI: 10.1080/00947679.2023.2270890 Teri Finneman 1 , Vaibhav Shwetangbhai Diwanji 1 , Melissa Greene-Blye 1 , Chloe Martens 1
Journalism History Pub Date : 2024-02-13 , DOI: 10.1080/00947679.2023.2270890 Teri Finneman 1 , Vaibhav Shwetangbhai Diwanji 1 , Melissa Greene-Blye 1 , Chloe Martens 1
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Despite the major historical significance of the Great Depression, little scholarly research exists that analyzes the state of newspaper advertising during the 1930s, particularly in the hard-hit D...
中文翻译:
“节俭明智吗?”:大萧条期间广告商如何运用信息策略
尽管大萧条具有重大历史意义,但很少有学术研究分析 20 世纪 30 年代报纸广告的状况,特别是在遭受重创的 D...
更新日期:2024-02-13
中文翻译:
“节俭明智吗?”:大萧条期间广告商如何运用信息策略
尽管大萧条具有重大历史意义,但很少有学术研究分析 20 世纪 30 年代报纸广告的状况,特别是在遭受重创的 D...