Generation Z has entered a labour market recently and most of its members are about to finish their studies and start their careers at the workplaces. It is the least numerous generation which is present at workplaces nowadays and some employers face lack of talents. To be able to recruit suitable job applicants they need to present themselves well. Since social media are natural way of communication of generation Z, they seem to be suitable tool for this purpose. This paper aims to investigate if employers are aware of specifics of generation Z and if they consider social media useful for recruiting the youngest generation at the labour market. Empirical research included combination of qualitative and quantitative method and based on findings several managerial implications were formulated.

Z世代近期进入劳动力市场，大部分成员即将完成学业并开始职场生涯。这是当今工作场所中人数最少的一代，一些雇主面临人才短缺的问题。为了能够招募到合适的求职者，他们需要很好地展示自己。由于社交媒体是 Z 世代的自然交流方式，因此它们似乎是实现此目的的合适工具。本文旨在调查雇主是否了解 Z 世代的具体情况，以及他们是否认为社交媒体有助于在劳动力市场上招聘最年轻的一代。实证研究包括定性和定量方法的结合，并根据研究结果提出了一些管理启示。