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Fighting Counterfeits in Emerging Markets through the Demand Side: The Role of Product Domain in the Effect of Regulatory Fit on Persuasion
Journal of International Consumer Marketing Pub Date : 2023-12-16 , DOI: 10.1080/08961530.2023.2276297 Tamar Avnet 1 , Netanel Drori 2 , Ram Herstein 3 , Ron Berger 4
Journal of International Consumer Marketing Pub Date : 2023-12-16 , DOI: 10.1080/08961530.2023.2276297 Tamar Avnet 1 , Netanel Drori 2 , Ram Herstein 3 , Ron Berger 4
Affiliation
Anti-counterfeiting strategies primarily target the supply-side. The majority of studies on demand side strategies focused on developed-country consumers. This paper aims to examine ways to reduce ...
中文翻译:
通过需求方打击新兴市场的假货:产品领域在监管配合说服力影响中的作用
防伪策略主要针对供应方。大多数关于需求方战略的研究都集中在发达国家消费者。本文旨在研究减少...的方法
更新日期:2023-12-19
中文翻译:
通过需求方打击新兴市场的假货:产品领域在监管配合说服力影响中的作用
防伪策略主要针对供应方。大多数关于需求方战略的研究都集中在发达国家消费者。本文旨在研究减少...的方法