Purpose

In this context, the aim of the present research is to examine what factors determine that consumers restrain from shopping used products through the Internet. So, this research aims to analyze what makes consumers prevent from shopping second-hand products online.

Design/methodology/approach

For this purpose, the authors propose and empirically test a conceptual model of the barriers towards online second-hand shopping behavior. Drawing on a sample of 405 consumers data were analyzed through structural equation modeling (SEM).

Findings

The findings reveal that contamination effects and the lack of trust towards the online store, followed by the low perceived product reliability and the poor product perceived quality prevent consumers from shopping used products online. Conversely, consumer embarrassment for shopping second-hand products and the purchase uncertainty do not influence consumers' second-hand shopping behavior.

Originality/value

This study contributes to the marketing literature on second-hand shopping, being an attempt to explore the factors that prevent consumers from purchasing used products through the Internet.

中文翻译：

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网上二手购买行为的障碍

目的

在此背景下，本研究的目的是探讨哪些因素决定消费者抑制通过互联网购买二手产品。因此，本研究旨在分析是什么让消费者不愿意在网上购买二手产品。

设计/方法论/途径

为此，作者提出并实证检验了在线二手购物行为障碍的概念模型。通过结构方程模型 (SEM) 分析了 405 个消费者的样本数据。

发现

调查结果表明，污染效应和对在线商店缺乏信任，以及产品可靠性低和产品质量差，阻碍了消费者在网上购买二手产品。相反，消费者购买二手产品的尴尬和购买的不确定性并不影响消费者的二手购物行为。

原创性/价值

这项研究为二手购物的营销文献做出了贡献，试图探索阻碍消费者通过互联网购买二手产品的因素。