Is data the key to sustainability? The roles of big data analytics, green innovation, and organizational identity in gaining green competitive advantage,Technology Analysis & Strategic Management

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Is data the key to sustainability? The roles of big data analytics, green innovation, and organizational identity in gaining green competitive advantage
Technology Analysis & Strategic Management ( IF 3.745 ) Pub Date : 2023-12-19 , DOI: 10.1080/09537325.2023.2293867
Khalid Mehmood ₁ , Ataullah Kiani ₂ , MD Rashid ₃

Affiliation

The firms’ adoption and improvement of big data analytics (BDA) to attain a green competitive advantage (GCA) has witnessed a recent upsurge. This makes it important to discover the underlying mech...

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