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Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases
Marketing Science ( IF 5.411 ) Pub Date : 2023-12-20 , DOI: 10.1287/mksc.2023.0269
Ioannis Evangelidis 1
Affiliation  

Marketing Science, Ahead of Print.


中文翻译:

前沿:收缩通胀厌恶:何时以及为什么产品尺寸减小被视为比同等价格上涨更不公平

营销科学,印刷前。
更新日期:2023-12-21
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