Purpose

This study addresses the pivotal role of digital transformation (DT) in the post-pandemic business landscape, identifying a notable gap in comprehending strategic adaptations and digital communication amidst the complexities of the digital era. It seeks to illuminate practical insights for businesses navigating through DT by intertwining its technological and organizational aspects.

Design/methodology/approach

Employing a conceptual approach, this paper synthesizes existing literature and theoretical frameworks related to DT, integrating its technological, strategic and organizational dimensions. It utilizes real-world instances to elucidate the digital era’s practical implications and strategic adaptations. The study also proposes a research agenda that spotlights pressing DT issues, challenges and actionable strategies for businesses.

Findings

Despite DT’s inherent complexity, the paper reveals that it is crucial for businesses navigating the contemporary digital landscape. It underscores the importance of strategic adaptations in DT, highlighting their implications on customer experiences and organizational structures amidst the evolving technological and market dynamics. Moreover, it accentuates the significance of effective digital communication strategies in enhancing user experiences and conveying value propositions adeptly.

Originality/value

This paper brings vital aspects of DT impacting modern organizations, offering invaluable insights for practitioners and scholars aiming to comprehend and navigate DT’s complexities. The identified research gaps underscore the necessity for further exploration, aiming to broaden DT’s theoretical and practical facets.

中文翻译：

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业务数字化转型：战略调整、沟通和未来议程

目的

这项研究探讨了数字化转型（DT）在大流行后商业环境中的关键作用，发现了在数字时代的复杂性中理解战略适应和数字通信方面的显着差距。它旨在通过将技术和组织方面结合起来，为企业通过数字化转型阐明实用见解。

设计/方法论/途径

本文采用概念方法，综合了与数字技术相关的现有文献和理论框架，整合了其技术、战略和组织维度。它利用现实世界的实例来阐明数字时代的实际影响和战略适应。该研究还提出了一个研究议程，重点关注紧迫的数字技术问题、挑战和企业可行的战略。

发现

尽管数字技术具有固有的复杂性，但该论文表明，它对于企业驾驭当代数字环境至关重要。它强调了数字化战略调整的重要性，强调了它们在不断发展的技术和市场动态中对客户体验和组织结构的影响。此外，它强调了有效的数字通信策略在增强用户体验和巧妙传达价值主张方面的重要性。

原创性/价值

本文介绍了数字化技术影响现代组织的重要方面，为旨在理解和驾驭数字化技术复杂性的从业者和学者提供了宝贵的见解。已确定的研究差距强调了进一步探索的必要性，旨在拓宽数字技术的理论和实践方面。