Purpose

The purpose of this study is to test the relationship between mall relevance dimensions [(functional relevance (FNR), symbolic relevance (SYR), social relevance (SOR) and environmental relevance (ENR)] and shoppers' well-being (SWB), which in turn influences mall loyalty (ML). In addition, this study aims to investigate the moderating effect of social media celebrities (SMCs) on the association between SWB and ML.

Design/methodology/approach

A mall intercept survey was used to collect responses from mall shoppers. The authors received 426 valid responses from mall shoppers in Pakistan's three metropolitan cities (i.e. Karachi, Lahore and Islamabad). To test the hypotheses, partial least squares structural equation modelling (PLS-SEM) was used.

Findings

Findings reveal that FNR, SYR, ENR and SOR significantly and positively influence SWB. Similarly, SWB significantly affects ML. Moreover, SMCs moderate the positive relationship between SWB and ML.

Originality/value

This study is one of the pioneer studies examining mall relevance dimensions on SWB. In addition, this study contributes to the retailing literature by testing the moderation effect of SMCs on the relationship between SWB and ML. Likewise, this study provides insights for mall administration to focus on mall relevance in terms of FNR, SYR, ENR and SOR to enhance the current and prospects' SWB. Next, SMCs play a key role in enhancing SWB and ML.

中文翻译：

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商场相关性、购物者福祉和商场忠诚度：社交媒体名人的调节作用

目的

本研究的目的是测试商场相关性维度[（功能相关性（FNR）、符号相关性（SYR）、社会相关性（SOR）和环境相关性（ENR）]与购物者幸福感（SWB）之间的关系，进而影响商场忠诚度（ML）。此外，本研究旨在调查社交媒体名人（SMC）对SWB和ML之间关联的调节作用。

设计/方法论/途径

商场拦截调查用于收集商场购物者的反应。作者收到了巴基斯坦三个大都市（即卡拉奇、拉合尔和伊斯兰堡）商场购物者的 426 份有效回复。为了检验假设，使用了偏最小二乘结构方程模型（PLS-SEM）。

发现

研究结果表明，FNR、SYR、ENR 和 SOR 对 SWB 具有显着且积极的影响。同样，主观幸福感显着影响机器学习。此外，SMC 调节 SWB 和 ML 之间的正相关关系。

原创性/价值

这项研究是检验 SWB 上的购物中心相关性维度的先驱研究之一。此外，本研究通过测试 SMC 对 SWB 和 ML 之间关系的调节作用，为零售文献做出了贡献。同样，本研究为商场管理部门提供了见解，让他们重点关注 FNR、SYR、ENR 和 SOR 方面的商场相关性，以提高当前和未来的 SWB。接下来，SMC 在增强 SWB 和 ML 方面发挥着关键作用。