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Buyer-seller uncertainty: a systematic review and future research directions
Journal of Personal Selling & Sales Management Pub Date : 2023-12-12 , DOI: 10.1080/08853134.2023.2282806 Ryan Mullins 1 , Kevin S. Chase 1 , Scott B. Friend 1
Journal of Personal Selling & Sales Management Pub Date : 2023-12-12 , DOI: 10.1080/08853134.2023.2282806 Ryan Mullins 1 , Kevin S. Chase 1 , Scott B. Friend 1
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Research on buyer-seller exchange consistently acknowledges the role of uncertainty as an influential factor in decision-making for both exchange parties. However, a fragmented understanding of unc...
中文翻译:
买卖双方的不确定性:系统回顾和未来研究方向
对买卖双方交易的研究一致承认不确定性作为交易双方决策的影响因素。然而,人们对未...的理解支离破碎。
更新日期:2023-12-12
中文翻译:
买卖双方的不确定性:系统回顾和未来研究方向
对买卖双方交易的研究一致承认不确定性作为交易双方决策的影响因素。然而,人们对未...的理解支离破碎。