This paper explores the interactional pragmatic characteristics of multimodal memetic content facilitated by Twitter affordances, notably the functions of retweeting and quote tweeting. These Twitter affordances enable reposting a previous multimodal tweet (with or without a preceding commentary), which is conducive to nested memetic posts involving entextualised multimodal quotations and/or to memes interwoven into conversational exchanges. These retweeting practices also promote different forms of recontextualisation and user engagement with the original multimodal post, ranging from content co-construction (dubbed “pragmatic entrenchment”) to repurposing (referred to as “repragmatisation”). The theoretical proposals concerning Twitter memes are illustrated with examples taken from a manually compiled dataset of 893 (quote) tweeted memes collected between 25th and 30th November 2022 and originating from two viral memes that satirically announce the formation of NAFO's New Fella Land and Královec on Russian lands in response to Russia's illegitimate annexation of Ukrainian territories based on sham referenda held in late September 2022. These two memetic constructs are shown to have inspired pragmatic entrenchment (involving joint fantasising among other things), as well as repragmatisation through quote tweets which query or question the parent memes or their spin-offs and apply them for new communicative purposes.

本文探讨了 Twitter 可供性促进的多模态模因内容的交互语用特征，特别是转发和引用推文的功能。这些 Twitter 可供性允许重新发布以前的多模式推文（有或没有前面的评论），这有利于涉及上下文化多模式引用和/或交织到对话交流中的模因的嵌套模因帖子。这些转发实践还促进了不同形式的重新语境化和用户对原始多模式帖子的参与，从内容共建（称为“务实巩固”）到重新利用（称为“重新实用化”）。有关 Twitter 表情包的理论建议通过手动编译的数据集（2022 年 11 月 25 日至 30 日期间收集的 893 个推文表情包）中的示例进行说明，这些表情包源自两个病毒表情包，讽刺性地宣布 NAFO 的 New Fella Land 和 Královec 在俄语上的形成土地是为了回应俄罗斯基于 2022 年 9 月下旬举行的虚假公投而非法吞并乌克兰领土。这两种模因结构被证明激发了务实的巩固（包括联合幻想等），以及通过引用推文进行重新实用化，这些推文质疑或质疑父母模因或其副产品，并将其应用于新的交流目的。