Framed within the broader theoretical context of social semiotics, we attempt to show how university students communicate using a variety of unique means, in particular social contexts. We privilege Pennycook and Otsuji’s semiotic assemblages, Jimaima and Simungala’s semiotic creativity, and the notion of semiotic economy as critical ingredients that conspire to give rise to the unique and complex coinages and innovations constituting students’ repertoires. We argue that, born out of creativity, the students’ repertoires are semiotically and economically charged discourses that generate extended narratives such that more is realized with less. We show that this reality undoubtedly constitutes a multi-semiotic meaning-making endeavor that enacts and sustains students’ imagined and lived experiences in real sociocultural, historical, and political spaces in the multilingual landscapes of university campuses.

中文翻译：

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校园剧目：审视符号组合、经济和创造力

在社会符号学的更广泛的理论背景下，我们试图展示大学生如何在特定的社会背景下使用各种独特的方式进行交流。我们特别重视 Pennycook 和 Otsuji 的符号组合、Jimaima 和 Simungala 的符号创造力以及符号经济的概念，它们是共同产生构成学生技能的独特而复杂的创造和创新的关键要素。我们认为，学生的曲目源于创造力，是符号学和经济意义上的话语，它们产生扩展的叙述，从而以更少的投入实现更多的内容。我们表明，这一现实无疑构成了一种多符号意义建构的努力，它在大学校园的多语言景观中的真实社会文化、历史和政治空间中制定并维持学生的想象和生活体验。