As customer demand for green products increases in the digital economic era, this study analyses the green innovation of the e-tailer and supplier in drop shipping models. Moreover, drop shipping e-tailers and suppliers with a drop shipping option need to make choices regarding whether to provide green or normal products to the market. When a supplier with a drop shipping option produces green products, more fees may be invested in the production of green products than on normal products. The drop shipping e-tailers and suppliers with a drop shipping option can also choose to sell normal products at a low cost, as before. This study designs four models of drop shipping e-tailers and suppliers with a drop shipping option under different choices, analyzes their operational process in drop shipping models, and investigates five theorems. The optimal pricing decisions and green degree of drop shipping e-tailers and suppliers with a drop shipping option were evaluated in this study. The impacts of the green innovation factor, green elasticity coefficient, manufacturing and distribution costs on the drop shipping e-tailers and suppliers with a drop shipping option, and the effect of other environmental parameters on the green degree of green products are also analyzed through computer simulation. The findings of the simulation analysis provide valuable guidance for e-tailers and suppliers with green innovation in drop shipping models and offer important academic and practical implications for e-commerce and the digital economy.

中文翻译：

---

电子商务中直运选项的电子零售商和供应商的绿色创新分析

随着数字经济时代客户对绿色产品的需求增加，本研究分析了电子零售商和供应商在一件代发模式中的绿色创新。此外，代发货电子零售商和具有代发货选项的供应商需要选择是否向市场提供绿色产品或普通产品。当具有代发货选项的供应商生产绿色产品时，绿色产品的生产可能会比普通产品投入更多的费用。代发货电子零售商和具有代发货选项的供应商也可以像以前一样选择以低成本销售普通产品。本研究设计了四种不同选择下的代发货电子零售商和供应商的代发货模式，分析了其在代发货模式中的操作流程，并研究了五个定理。本研究评估了代发货电子零售商和具有代发货选项的供应商的最优定价决策和绿色程度。还通过计算机分析了绿色创新因子、绿色弹性系数、制造和分销成本对一件代发电商和代发供应商的影响，以及其他环境参数对绿色产品绿色程度的影响。模拟。模拟分析的结果为电子零售商和供应商在一件代发模式的绿色创新方面提供了宝贵的指导，并对电子商务和数字经济提供了重要的学术和实践意义。