Purpose

Based on Kansei Engineering, this study obtained consumers' emotional preferences aiming to enhance the emotional connection between consumers and clothing to extend the service life of clothing and realize sustainable clothing design.

Design/methodology/approach

Six Kansei word pairs that are the most important to consumers were identified through literature reviews, magazines, websites, card sorting of consumers and cluster analysis. Finally, the consumers scored the 32 product specimens through a 5-level rating semantic differential scale questionnaire of six Kansei word pairs. The researchers verified the consumers' emotional preferences through principal component analysis and established the relationship between Kansei words and design elements of color through partial least squares.

Findings

The study found consumers' emotional preferences: elegant, minimalist, formal, casual, mature, practical and distinctive style. Besides white, black, gray, blue, consumers will also like red and yellow-red in the future. The crucial findings of this study are to get recommended guidelines that consumers' emotional preferences match the corresponding design elements.

Originality/value

The study's findings can be used to style the design of men's plain-color shirts and guide online marketers and designers to design apparel that meets consumers' emotional needs to develop consumers' sustainability reliance on clothing. This study also explains the overall process and methodology for integrating consumer preferences and product design elements.

中文翻译：

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应用基于感性工程的关系模型设计方法来培养消费者对服装的可持续依赖

目的

本研究基于感性工学，获取消费者的情感偏好，旨在增强消费者与服装之间的情感联系，延长服装的使用寿命，实现可持续的服装设计。

设计/方法论/途径

通过文献综述、杂志、网站、消费者卡片分类和聚类分析，确定了对消费者最重要的六对感性词对。最后，消费者通过六对感性词对的五级语义差异量表问卷对32个产品样本进行评分。研究人员通过主成分分析验证了消费者的情感偏好，并通过偏最小二乘建立了感性词语与色彩设计元素之间的关系。

发现

研究发现了消费者的情感偏好：优雅、简约、正式、休闲、成熟、实用、风格鲜明。除了白色、黑色、灰色、蓝色之外，未来消费者还会喜欢红色、黄红色。这项研究的关键发现是获得推荐指南，使消费者的情感偏好与相应的设计元素相匹配。

原创性/价值

该研究结果可用于男士纯色衬衫的设计风格，并指导在线营销人员和设计师设计满足消费者情感需求的服装，以培养消费者对服装的可持续依赖。这项研究还解释了整合消费者偏好和产品设计元素的总体流程和方法。