Mobility as a Service (MaaS) has recently gained popularity as an opportunity to encourage a more sustainable mobility model and improve urban liveability. Today, it is still uncertain if travellers are willing to uptake MaaS and transform their habits. In the paper, we explore individuals’ behavioural intention based on a survey comprising 418 respondents in the metropolitan area of Randstad (The Netherlands). The application of a Structural Equation Model allows to uncover a series of explanatory (attitudinal and personality) factors relevant for MaaS acceptance. Then, a cluster analysis determines four profiles of travellers in relation to their intention to embrace this new solution: ‘Short-duration commuters’, ‘Active travellers’, ‘Traditional car-supporters’, and ‘MaaS admirers’. Overall, we identify three main barriers for the potential adoption of MaaS: low willingness to combine different modes of transport, low affinity with technology, and low reliability on the new mobility services. We also recognise that low environmental concerns seem to frustrate individuals’ innovativeness.

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评估采用 MaaS 的意图：任仕达案例

出行即服务 (MaaS) 最近受到欢迎，成为鼓励更可持续的出行模式和改善城市宜居性的机会。如今，旅行者是否愿意接受 MaaS 并改变他们的习惯仍不确定。在本文中，我们根据一项由任斯塔德（荷兰）大都市区 418 名受访者组成的调查来探讨个人的行为意图。结构方程模型的应用可以揭示与 MaaS 接受度相关的一系列解释性（态度和个性）因素。然后，聚类分析确定了与接受这一新解决方案的意图相关的四种旅行者概况：“短期通勤者”、“活跃旅行者”、“传统汽车支持者”和“MaaS 崇拜者”。总体而言，我们确定了 MaaS 潜在采用的三个主要障碍：结合不同交通方式的意愿较低、与技术的亲和力较低以及新移动服务的可靠性较低。我们还认识到，对环境的关注度较低似乎会挫伤个人的创新能力。